The pros and cons of crowdfunding stretch goals

6 Feb 2017 - 08:15

Stretch goals are financial targets set above a project creator’s initial funding goal. They’re designed to make better use of excess funds raised in a campaign by offering improvements to projects or providing additional rewards to backers. Including stretch goals in a crowdfunding campaign can be immensely beneficial. For example, they can be used to create additional rewards that may whet backers’ appetites, potentially spurring more financial contributions and giving your campaign more momentum.