Voordekunst: The case of being there for the arts


Voordekunst is the biggest Dutch crowdfunding platform dedicated to arts and culture. In the past six years it raised some €12,9 million donated to 2.219 projects through 128.477 donations (numbers retrieved on 19-12-2016).

Voordekunst takes a lot of effort to guide applicants for crowdfunding projects towards a successful campaign. This has resulted in a 80% success percentage of the campaigns on their platform, which is very high compared to most crowdfunding platforms. Their knowledge on setting up campaigns has become a source of income in the form of selling counselling, workshops and masterclasses.

These features have made them attractive for partnerships. At the moment they show 18 partners on their website. Most of them are public funds and regional governments, others are private funds and there are also some companies involved.

Voordekunst has recently developed a partnership model that distinguishes four kinds of partnerships:

  1. Network partner: these form channels to reach a wider audience and broaden their network. For the network partners their alliance with voordekunst provides an affiliation with crowdfunding as a part of cultural entrepreneurship and providing access to finance.
  2. Matchfunding partner: these partners provide funds for crowdfunding campaigns that fit their criteria. The emphasis can be regional, talent development or reaching new target groups.
  3. Knowledge partner: these partners provide knowledge, either to the artists for their development or for the development of voordekunst as an organisation;
  4. Platform partners: they support voordekunst financially because they find its existence important.

Most partnerships fall into one of these categories, some have traits of more than one. In the near future voordekunst will further develop this partnership model. Important challenges are to find good knowledge partners and to keep companies as partners for a longer period of time, since their involvement seems to be small and not sustainable.